Before you hand someone the part of your business that keeps you up at night, you should know who they are and what they've actually done. Here's where the experience comes from, and what each part of it means for you.
Joe's story, in his own words
I started my first company at 24, in my last semester at Utah Valley University. No investors, no money. I built it sale by sale on cash flow and put every dollar of profit back in. Four years later, I sold it in a seven-figure deal.
What that means for you: Joe knows what it's like when every dollar has to earn its place. We build what pays for itself first.
I founded companies from $0, with no experience, and personally ran every part of them.
Cash flow is the blood of a company, and I've managed it from the first sale. None of it was tied to one product or one market. That experience carries over to any industry.
What that means for you: you don't need someone who has only seen your industry. You need someone who has run every part of a business and knows where each part breaks.
The buyer wanted me to stay and keep running it, and I did. But I didn't own enough of it to decide where it went. The people who hold the equity decide where the company goes, no matter who runs it day to day. So I stepped away and sold my shares. That was my second exit, and the most expensive lesson I've learned.
What that means for you: you're either in control or you're being controlled. Everything we build is meant to keep you in control of your company, not more dependent on anyone, including us.
I took the next company from an idea all the way to being taken public: the investment, the product, and the go-to-market. I grew up in California, and I've sat across the table from some of the biggest companies in the world. Not every chapter went the way I planned. I learned from all of it.
What that means for you: Joe has seen what it takes to go from idea to market at scale, and what breaks along the way. You get that judgment before it costs you.
What that means for you: we start with your people and how the work actually gets done, then build the systems around them.
Lockhold, together
We've owned and operated Lockhold since we founded it in Texas in 2019. Now we're in Henderson, Nevada. We've built systems for fitness studios, websites, customer database marketing, and more, for clients across industries. One brand-new fitness studio grew 11% every month for its first seven months. Client names stay confidential.
AI raised the ceiling on what a small team can run. Work that used to need a full staff, like intake, follow-up, reporting, and day-to-day operations, can now be built as systems that run on their own. AI is the tool. The judgment about what to automate, what to leave to people, and what has to stay under your control comes from building companies.
What that means for you: you get an operator who knows the goal, and AI that gets you there faster. Scoped, built, and run until it's done.
Marketing, social media, coordination. Ro brings the vision together and works with the people who make it happen.
Ro brings the heart. She catches the details others miss and makes sure every client feels looked after.
Lockhold is ours.
What that means for you: you work with the two of us directly, not a team you've never met.
Selective by design. We only build what we'd be proud to put our name on.
Tell us in a few lines. If it's a fit, we'll come back with a scope.
Scope your project