Two product launches, from an idea to real sales.
Two Lockhold clients, each with a new product and no sales yet. Client names stay confidential.
Yearly sales growth, three years after launch. 61% of customers come back to reorder.
- Launch one
- A disruptive new product category, taken from idea through development, branding, packaging, co-packing, shipping and go-to-market to its first sales.
- Result
- Three years later, sales still grow 56% a year, and 61% of customers come back to reorder.
- Launch two
- A new disruptive product. We worked alongside the company on every goal, including sales.
- Result
- From an idea to over $150,000 a month in sales.
No other figures are shared. Client names stay confidential.
What it took
A new product has no sales history, no suppliers who know it, and no buyers waiting for it. All of that has to be built at the same time, and the launch only works if each piece is ready when the next one needs it.
- Development and packaging. From an idea to a product that can be made the same way every run, in packaging that sells it on the shelf.
- Co-packing and shipping. A manufacturing partner to make it and a way to get it to customers, set up before the first order.
- Brand and go-to-market. Who it’s for, how it’s priced, and where it sells first.
- Sales, in person. For the second launch, Joe traveled to meet buyers, worked the trade shows, and met and closed the distribution deals himself.
- Systems for sales and operations. Built early, so orders, inventory and follow-up kept up as sales grew.
What it means for you
Most product launches stall between a good idea and the first steady orders. You get an operator who has done every step, from development to the distribution deal, and builds the systems that keep sales growing after launch.
Startup consulting · Supply chain & manufacturing · Shopify & 3PL operations
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